The Startup-Nation Israel meets Switzerland event brings the incredible success story of Israel's high-tech industry to Switzerland.

How big is this success? "More venture capital investments on a per capita basis is flowing into Israel each year than into any country in the world including the US!" Dan Senor, author of the bestselling book Startup-Nation.

At this event some of the currently most promising high-tech firms from Israel will be present.
In panel discussions and breakout sessions the success is discussed with leading think-tanks, entrepreneurs and technology universities.

The event is an ideal place to learn about latest high-tech trends. Also you will experience first-hand, what is behind this success story and how it was possible in a country with less people and resources than Switzerland.

November 10, 2016

Opens: 8:00 am Begins: 9:00 am Ends: 3:30pm

Technopark Luzern Root

Location Program



Welcome Notes

  • Organizer: extendance, Ralf Haller, CEO
  • Supporter: Swiss-Israel Chamber of Commerce, Gabriel Taus, Director
  • Host: Technopark Luzern + D4 Business Village, Hans Ruedi Lingg, CEO
  • Education Partner: Technion-Israel Technology Institute, Prof. Shlomo Maital

Israel Startup Success Stories

  • Built to Scale: The SimilarWeb Story
    Nitzan Tamari, VP Marketing
    At Startup Israel meets Switzerland Nitzan Tamari will explain how innovation, agility and perseverance lead to the creation of the fastest growing start up in Israel. We will then dive deep into the data to uncover insights behind leading industry giants.
  • Lumus Optical - the future of smart glasses
    Dan Emodi, VP Marketing The technology for the first compact, comfortable, and unobtrusive smart glasses.
  • Anobit Technologies - building next-generation iPhones
    Ariel Maislos, CEO Stratoscale and former CEO Anobit
    How to achieve a $390 million trade sale to Apple in 5 years.
  • AudioBurst - becoming the Google for radio stations
    Gal Klein, CTO
    How to build one of the world’s biggest content sites.


Innovators & Entrepreneurs Exhibition and Networking

Israel Startup-Nation Ecosystem

  • Venture Capital
    Interview with Shlomo Kalish, Jerusalem Global Ventures, Managing Director
    20 years, 40+ investments, 6 $1 billion+ exits, 15+ M&As, 10+ IPOs

  • Education System: Form the new Innovators and Entrepreneurs
    Prof. Shlomo Maital, Samuel Neaman Institute for National Policy Research, Technion-Israel Institute of Technology
    SwIssrael: Startup-Nation and Innovation Nation, An Imaginary Friendly Merger

Lunch Break

Innovators & Entrepreneurs Exhibition and Networking

Israel Industry Success Story

Panel Discussion

Lessons learned today for Swiss innovators and entrepreneurs
  • Prof. Shlomo Maital, Samuel Neaman Institute for National Policy Research, Technion-Israel Institute of Technology
  • Prof. Markus Zemp, Director of MBA and lecturer for Strategic Management, Leadership and Change Management at the Institute of Management and Regional Economics (IBR), Lucerne University
  • Shira Kaplan, CEO & Founder, Cyverse AG

Coffee. Final.

Innovators & Entrepreneurs Exhibition and Networking

SwIssrael: Startup-Nation and Innovation Nation,
An Imaginary Friendly Merger

Switzerland ranks #1 in innovation (Global Innovation Index) and #1 in some measures of global competitiveness.
With per capita GDP of $60,000 it is among the world’s wealthiest nations.

Israel is famous for intense startup activity, with an economy driven by high-tech innovation and over 300 global multinational R&D centers.
With per capita GDP of about $40,000, Israel has built its wealth on the creativity and brainpower of its bold young entrepreneurs.

In some ways a country is a business.
What if these two successful nations, with complementary core competencies, were to merge? What can each learn from the other?

In my talk, I will present both the bright side and dark side of Startup-Nation, and suggest ways Israel and Switzerland can collaborate.
I will present results of a study showing how a small high-quality university (Technion) can change an entire nation [one Technion graduate in four starts a business]; I will explain how Technion spurs startup entrepreneurship; and finally, I will present the world views on innovation held by two Israeli entrepreneurial giants: Dov Frohman (formerly, Intel Israel) and Benny Landa (Indigo, Landa Digital Printing).

Some facts about the IT security industry in Israel:

  • there are about 400 IT Security companies in Israel.
  • growing at 15% per year in recent years.
  • USD 300 million in venture capital money was raised in 2015 in 72 financing rounds by IT security startups.
  • Israeli exports of cyber security accounts for 8-10% of the total global worldwide market.
Source: IVC Research Tel Aviv

Some facts about Israel Startup-Nation:

With more than 3,000 high-tech companies and start-ups, Israel has the highest concentration of high-tech companies in the world (apart from the Silicon Valley).

Israel hosts IBM’s largest R&D facilities outside the United States.

Israel leads the world in the number of scientists and technicians in the workforce, with 145 per 10,000, as opposed to 85 in the U.S., over 70 in Japan, and less than 60 in Germany. With over 25% of its work force employed in technical professions. Israel places first in this category as well.

Israel is ranked #2 in the world for venture capital funds right behind the US.

Israel produces more scientific papers per capita than any other nation by a large margin – 109 per 10,000 people – as well as one of the highest percapita rates of patents filed.


Dan Emodi

Dan Emodi is technology-marketing veteran and an international speaker with appearances in TED, CNN, NYT and countless other leading media outlets.

Leading Lumus marketing push, Dan started his career as a sous-chef before transitioning to financial journalism, investment banking and technology pre-sales.

In the course of his diverse career as a senior Marketing Executive with Cisco, Orbotech and Comverse, Dan has developed an alternative point of view to the traditional mix of technology, engineering and marketing which he has been implementing in Israeli-based startups since 2010.

Dan holds a B.A. Cum Laude in Economics from Tel Aviv University and an MBA from Columbia.

Patrik Honegger

Patrik Honegger works in the IT sector since the 90’s and has specialized in the IT Security field since they year 2000.

He joined Check Point in the year 2001. Since joining Check Point he was involved in the full array of the company’s solutions and customer sectors coupled with a deep technological understanding of products and customer’s needs.

Patrik has successfully fulfilled roles as Security Engineer, Lead Consultant and is since 2009 the Head of Security & Systems Engineering for the Alps region.

Prior to his role at Check Point, Patrik had multiple technology roles in local and global companies.

Prof. Markus Zemp

Markus Zemp is a business economist (European Economics) with a master graduation in social-science. Markus has more than 20 years experience in the industry.

For more than 10 Years he was CEO of a Swiss company with offices in Europe, USA and Asia. Therefore he has extensive experience in international management and leading People across Boarders.

During his time he developed the internationalization strategy for the company as well as procurement and distribution logistics. Today Markus Zemp is Director of MBA and lecturer for Strategic Management, Leadership and Change Management at the Institute of Management and Regional Economics (IBR)/Lucerne University of Applied Sciences and Arts, School of Business. He also holds abstracts and lectures at professional events and conferences. He research in the field of Sustainable Management, Family-Business and Start-up’s.

Hansruedi Lingg

Present assignments: CEO TECHNOPARK Lucerne, CEO SFN, CEO LINGG VENTURE MANAGEMENT, lecturer at HSLU, Member of the board of directors inNET Monitoring

Previous assignments: Landis & Gyr New Venture Manager, C&L Senior Consultant, Siemens VP District Heating, Datwyler MD Telecom, Swisscom Area Head


De-risking startups in the right sequence in order to enable startup financing is currently the daily work of Hansruedi Lingg. He supports 35 international high-tech startups to build up their business successfully. He has long international leadership experience in creating new businesses and markets in the technology sector.

Shlomo Kalish

Shlomo Kalish is a venture industry veteran. He is the founder of Jerusalem Global Ventures, and a Managing Partner in Vaizra Investments. Shlomo is a member of the Board of Governors of the Technion and the Jerusalem College of Technology. He has a PhD in Operations Research and a MSc in Business from MIT. Shlomo started his career as an IAF fighter pilot.

His current companies are: Moovit, Ginger, Lumus, and Powermat.

Past investments include: Wilocity, Mellanox, Galileo, Creo, PictureVision,, Saifun, PowerDsine, AtHoc, Oridion, Accord Video

Jerusalem Global Ventures

Jerusalem Global Ventures (JGV) is a venture capital fund that invests in Israeli technology startups.

The two leading partners of the fund, Shlomo Kalish and Ranan Grobman, have been working together for 17+ years through multiple market cycles.

Our success comes from a strong track record of backing category-defining companies across a broad range of technology sectors.

The strength of JGV is to invest in companies who are visionary and leaders in their respective fields.

Ralf Haller

Ralf Haller's 20 year IT career has spanned various marketing and business development roles, based on his training as an electrical engineer and masters in Telecommunication Systems (Karlsruhe Technology Institute).

His career started while at university, when he took an assistant role in the USA. Later, he excelled as an IT project manager for large key account clients at CompuNet in Munich and also worked in Hong Kong supporting the Asian region.

This prompted his move to Silicon Valley where he lived for many years, working as a Product Manager for successful startups building datacommunication equipment.

Since 2001, Ralf provides product marketing support and has organised specialist IT events in Switzerland that explore current IT trends and introduce the Swiss market to new and pioneering technologies from Silicon Valley.

Owing to his strong links with Silicon Valley, the Swiss cantons rely on him as a valued advisor for fresh and exciting startup activities emerging from there.

Ralf is also the organizer of international high-tech, innovation, entrepreneurship and business events in Switzerland, among them:

Nitzan Tamari

Nitzan is the VP of Marketing & Strategy at SimilarWEB. She comes to the role with over a decade of experience in the tech and consulting worlds, specializing in strategy, M&A and product marketing.

Prior to joining the company, Nitzan worked as a management consultant in Bain & Co's San Francisco and Sydney offices and has held various operational roles at Israeli internet companies.

She holds a B.S. and M.S. in Management Science & Engineering from Stanford University.


We Analyze the Online World.

We strive to enhance decision making in the online world.

We measure every website and mobile app, and work relentlessly to become the world standard for digital measurement.

We reveal the complete picture and provide insights which marketers, analysts, and industry leaders can rely on in their day-to-day work.

Gal Klein

Gal Klein is an expert in turning dreams into robust, cutting edge technologies.

Before he founded Audioburst, Gal was the CTO of PLYmedia.

Among his previous roles, Gal served as a project manager for the Israeli Air Force, responsible for developing automated technical publications for the F-16 and Galaxy aircraft, CEO of Goash, a software company specializing in various solutions for the entertainment industry, and was the CTO of mBox, a leading Israeli music aggregator.

Gal has a B.Sc. degree in MOT, specializing in information technology.


Audioburst develops technologies and products that take spoken-word media to the next level.Our technology transcribes and understands the meaning of auditory content in real-time enabling us to provide unique offerings to Internet users, radio broadcasters, publishers and app developers.

We call the radio segments our engine creates "Bursts". Those bursts often carry a verbal idea and we make that idea shareable for social networks and embeddable for bloggers.
For radio broadcasters we provide tools that automatically transform their content into digital assets, making it easier to distribute and monetize.

There are over 15,000 radio stations in America. Every single day they broadcast more than 370,000 hours of unique content.
We make radio content searchable in real-time, creating the ultimate search engine for radio. We also make radio content accessible on digital devices at anytime and available for search engines to index it.

Ariel Maislos

Ariel brings over twenty years of technology innovation and entrepreneurship prior to founding Stratoscale. Previously, he managed Apple's flash storage engineering after bringing Apple (NASDAQ: AAPL) to Israel with the sale of Anobit, a leading provider of SSD technology, which he founded.

Prior to Anobit, Ariel was the founder of Passave, sold to PMC-Sierra (NASDAQ: PMCS) and Pudding Media.

Ariel is a graduate of the prestigious IDF training program Talpiot, and holds a BSc from the Hebrew University of Jerusalem in Physics, Mathematics and Computer Science (Cum Laude) and an MBA from Tel Aviv University.

He also holds numerous patents in networking, signal processing, storage and flash memory technologies.


Stratoscale is the cloud infrastructure company, providing comprehensive cloud infrastructure software solutions for enterprise IT, development teams, and service providers.

The company’s cloud data center software, Stratoscale Symphony, can be deployed in minutes on commodity x86 servers, providing an Amazon Web Services (AWS) experience with the ability to augment aging VMware infrastructure.

Prof. Shlomo Maital

Shlomo Maital is senior research associate at the Samuel Neaman Institute for Advanced Studies in Science & Technology, Technion-Israel Institute of Technology, and professor (emeritus).

He was the academic director of TIM-Technion Institute of Management, Israel's leading executive leadership development institute and a pioneer in action-learning methods, from 1998 - 2009.

He was summer Visiting Professor for 20 years in MIT Sloan School of Management's Management of Technology M.Sc. program, teaching over 1,000 R&D engineers from 40 countries.

He is the author, co-author or editor of 14 books, including Cracking the Creativity Code (SAGE India, 2014), The Imagination Ladder (Mandarin edition: Hangzhu Books, 2014), Mapping National Innovation Ecosystems (Elgar, UK, 2014), Technion Nation (2012), Global Risk/Global Opportunity (SAGE 2009), Innovation Management (Sage, 2007, 2nd edition, 2012), and Executive Economics (The Free Press 1994), translated into seven languages.

He was co-founder of SABE-Society for Advancement of Behavioral Economics and was an early proponent of behavioral economics.

His on-line course Cracking the Creativity Code – Part One is offered by Coursera and had over 11,000 students enrolled in its initial run. Two more such “MOOC”s are in preparation.

Shlomo Maital is married, with four children and 13 grandchildren. He completed the New York marathon in 1985 in 3 hours and 51 minutes, and in April 2006, completed the Boston marathon in about 5 hours. In 2014 he and his wife Dr. Sharone Maital did a four-month 'trek' that took them to South America, North America, Europe, Vietnam, China and New Zealand, visiting innovative schools in several of these countries.

Shira Kaplan

Shira is the Founder and CEO of Cyverse AG, a Zurich-based cyber-security firm which delivers state-of-the-art cyber-security solutions to global and local corporations. Shira’s technological training dates back to her military service in the Israeli 8200 Elite Technology Unit of the Intelligence, where she was an Intelligence and Cyber-Security Analyst. She held business management positions at publicly-traded companies including Teva Pharmaceuticals Ltd. (NASDAQ: TEVA) and Bank Julius Baer & Co. in Zurich (SIX: BAER).

Shira is an alumna of Harvard University (B.A.), where she studied Government and was a Davis Scholar. She holds an MBA from St. Gallen HSG University in Switzerland, where she wrote her thesis on Swiss Venture Capital Investments in Israeli Cyber-Security Startups, and where she was awarded the “Women in Business” Scholarship.

Shira has won several other awards, including the “Seeds of Peace” scholarship, the Goldman fellowship and the Milken Fellowship. She has been featured in the Financial Times, the Neue Zuercher Zeitung, Bilanz and multiple other newspapers. She resides with her family in Zurich.

Cyverse AG

We at Cyverse AG have access to the most advanced cyber-security solutions coming out of Israel and Silicon Valley.
Whether you are seeking a next-generation web application security product, a superior pen-testing tool, or an industrial cyber-security solution for your operational network, we have access to the kind of cyber-security technologies that are necessary to keep you ahead of the curve.

For nearly two decades, we have developed a unique network of contacts in the heart of Israel’s cyber-security ecosystem.
We work closely together with CEOs of cyber-security companies who have taken upon themselves to accelerate and automate the detection and prevention of cyber-security attacks.
The solutions we embrace have all been adopted by Tier-1 global companies, and have been backed by world-renowned cyber-security angel and venture capital investors.

Panels & Program Details

SwIssrael: Innovation Nation Acquires Startup-Nation - An Imaginary Friendly Merger

Despite its strong currency and high wages, Switzerland exported $290 billion in 2015, mostly manufactured goods, or 60 per cent of its Gross Domestic product; key success factors are innovation (Switzerland ranks first in the Global Innovation Index 2015), high productivity and high-quality precision branded goods. Israel ranks 22nd – but leads in many indicators related to entrepreneurship, creativity and startups. Israel’s strategic innovation generates startups that ‘exit’ through acquisition by global firms, who often transform the startups into R&D centers. Most of the added value those startups generate migrates abroad, as a result.

An imaginary acquisition of Israel by Switzerland would produce a highly profitable synergy: Entrepreneurial energy married to operational excellence. I will discuss what Israel can learn from Switzerland, and perhaps, what Switzerland can learn from Israel, using case studies.


  • Prof. Shlomo Maital, Samuel Neaman Institute for National Policy Research, Technion-Israel Institute of Technology
  • Shlomo Kalish, Jerusalem Global Ventures, Managing Director

Israeli Cyber-Security Industry Success Story

In 2016 it was reported that Israel had over 400 startups in the area of cyber-security alone (!). These startups ranged anywhere from 3 people to over 200 people. Such proliferation of startups is unmatched for a country of 8 million people. Where do all these startups come from? What is so special about the Israeli cyber-security ecosystem that makes it so advanced and prolific? What happens to all these startups? Which are the most exciting ones, and in which fields? And why are Israeli business angels ready to give USD 6 million in seed money to a startup of 3 people, based on a PowerPoint presentation only? This session will dig into these and related questions.


  • Shira Kaplan, Cyverse AG CEO & Founder
  • Patrik Honegger, Technical Manager Alps (Switzerland & Austria), Check Point Software Technologies AG

Sign up

conference - Online Event Management with the ticketing solution from XING Events


In the Media

Cybersecurity-Unternehmerin Shira Kaplan: «In der Schweiz ist man zu entspannt» - Luzerner Zeitung, 08.10.2016

Die Israelin Shira Kaplan gilt als eine der profiliertesten Expertinnen in Sachen Internetsicherheit. Sie sagt, warum die Schweiz aufwachen muss. Und was der hiesigen Start-up-Szene fehlt.

Read more

Startup-Nation Israel meets Switzerland -, 14.10.2016

Israel is well known as one of the most important worldwide start-up hubs. What are the success factors? What can Switzerland learn from Israel? What are the opportunities for Swiss start-ups? Top-class speakers will discuss these questions at an event at the Technopark Luzern on 10 November.

Read more

ROOT – Am 10. November werden im Technopark Luzern Erfolgsfaktoren von Startups unter die Lupe genommen -, 25.10.2016

Israel gilt als die Startup-Nation schlechthin: Es hat den grösseren Zufluss an Risikokapitalinvestitionen auf einer per capita Basis als jedes andere Land auf der Welt, die USA eingeschlossen. Doch was steckt hinter Israels Erfolgsgeschichte und wie ist es überhaupt möglich, dass ein Land mit weniger Einwohnern und Ressourcen als die Schweiz im Startup-Bereich Geschichte schreibt?

Read more